OFFSET 01
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Bringing
Ideas
To Life
NICK ZHOU
PRODUCT DESIGNER AT META
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ABOUT

Hi! I am a Seattle-based designer. I excel at setting visions and designing my way there with lightning speed.

Product DesignerSince 2020

NICK.

Portrait of Nick Zhou, Product Designer
01

AI glasses ecosystem

Design Lead2025
I designed bridges between Meta’s apps and AI glasses. I built the flow that helps people discover, virtually try on, and shop AI glasses in their day to day interactions.
Impact
9%Glasses awareness boost
Impact
15%Sales boost via Meta app
These social media native entry points and promotions met people where they are and drove sales and awareness impact /// AI glasses ecosystem These social media native entry points and promotions met people where they are and drove sales and awareness impact /// AI glasses ecosystem These social media native entry points and promotions met people where they are and drove sales and awareness impact /// AI glasses ecosystem These social media native entry points and promotions met people where they are and drove sales and awareness impact /// AI glasses ecosystem These social media native entry points and promotions met people where they are and drove sales and awareness impact /// AI glasses ecosystem These social media native entry points and promotions met people where they are and drove sales and awareness impact /// AI glasses ecosystem
02

Growth notifications

Growth Designer2023
I designed email across Meta’s products and introduced AI tools to the work process to help the team move faster, ship better work, and drive topline growth.
Impact
60%Design efficiency boost
Impact
30%Email CTR boost
Improved design turnaround time by 60% and set the foundation for agentic design experiments. /// Growth notifications Improved design turnaround time by 60% and set the foundation for agentic design experiments. /// Growth notifications Improved design turnaround time by 60% and set the foundation for agentic design experiments. /// Growth notifications Improved design turnaround time by 60% and set the foundation for agentic design experiments. /// Growth notifications Improved design turnaround time by 60% and set the foundation for agentic design experiments. /// Growth notifications Improved design turnaround time by 60% and set the foundation for agentic design experiments. /// Growth notifications
03

Cross app tag system

Product Designer2024
I designed a system that lets people tag friends across different apps and paired it with privacy controls so users can decide exactly how and when they want to be reached.
Impact
85%Notif want rate
Impact
40%more DAU generated by tags/mentions
Shipped high want rate products, increased liquidity and active users for both Facebook and Instagram. /// Cross app tag system Shipped high want rate products, increased liquidity and active users for both Facebook and Instagram. /// Cross app tag system Shipped high want rate products, increased liquidity and active users for both Facebook and Instagram. /// Cross app tag system Shipped high want rate products, increased liquidity and active users for both Facebook and Instagram. /// Cross app tag system Shipped high want rate products, increased liquidity and active users for both Facebook and Instagram. /// Cross app tag system Shipped high want rate products, increased liquidity and active users for both Facebook and Instagram. /// Cross app tag system

Recognition

iF Gold Award

iF Gold Award

Top ~0.75% of entries. 2026 class alongside Apple's iPhone 17 Pro.

Red Dot Award

Red Dot Award

A' Design Award

A' Design Award

Core77 Design Award

Core77 Design Award

Mood Design Exhibition

Mood Design Exhibition